The British luxury audio electronics brand, Chord Electronics, is set to unveil a new analog reference-level product at the upcoming High End Show 2025, commencing on May 15 in Munich. While the manufacturer is maintaining suspense by withholding details until the exhibition opens, the wait for this revelation will soon come to an end.
The introduction signifies an important milestone for the Kent-based firm, with the presentation set for Thursday, May 15. Nevertheless, Chord Electronics emphasizes that the event will showcase a preview of the new product, while the formal launch of the flagship will occur at a later date.
The latest model has been added to the Chord Electronics ULTIMA Reference Series, which already features the ULTIMA PRE preamplifier and ULTIMA MONO monoblocks. The manufacturer states that this new addition will enhance the company’s commitment to high-end analog design and performance. The ULTIMA series showcases Chord Electronics’ most innovative and sophisticated offerings to date, catering to both discerning home audio enthusiasts and professionals in the studio industry.
Based on the limited information currently accessible regarding the new product, it has been developed by John Franks, the founder and chief designer of Chord Electronics. Renowned for his groundbreaking contributions to both analogue and digital audio, Franks is set to personally attend the High End Munich 2025 exhibition to promote the flagship product. Attendees will have the chance to meet him and gain insights into the design philosophy and technology that underpin the new offering.
